An off the cuff comment of “What if socks could change the world?” Among friends it was sort of a joke, but after talking about it a bit more, I was like: “Well everyone does need a pair of socks. What if every pair of socks could have a positive impact?” I was inspired by the Toms shoes model that says for every pair of shoes they sell, they give a pair. I’ve always loved bright, bold socks, and socks brands were starting to take off rather than being just an accessory. I thought: “Let’s take the buy-one-give-one model and apply it to socks.”
We wanted to align our socks as closely as possible to the United Nation’s Global Goals, with a tangible impact while also raising awareness. Back then, socks were dull, boring, poorly made items. We’re producing really high quality, ethically made socks. We’re trying to make the greatest socks in the world.
Our suppliers create opportunities for disadvantaged people
Our products are sourced with sustainability in mind
We’re striving to dismantle poverty through social trading