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Ruby Moon

We are proud to be the first and only swim & active wear company to have both positive environmental and social impact: in fact, that was the drive behind RubyMoon way back in 2010! We offer the perfect product to the 21st Century woman who is passionate about her consumer impact, yet will not compromise on fit, aesthetics or function.

Fitness wear for the conscious consumer.
We start with materials to #SaveOurOceans then use all the profit for business loans to empower women entrepreneurs around the world.
Meet Jo

Meet Jo

After 25 years working in the unsustainable fashion industry, Jo decided to become part of the solution, not part of the problem! She founded RubyMoon, and named it after her grandmother who inspired her.

Fashion and textiles is second only to the oil industry for creating pollution and it also employs 1/6th of the global workforce (mainly women paid under the living wage & subjected to modern slavery). This is the industry that has the most substantial potential to change. Particularly for women and by women- who make 70% of consumer choices. Jo believes that how we vote with our money is the most effective agent for good.

Jo is a lingerie and swimwear specialist, a mother and activist. She loves to swim and the beach is her favourite place!

Shop Ruby Moon

Support Ruby Moon
Ysabel Multi Sports Crop Top £69.00 GBP
Support Ruby Moon
Luz Reversible Bikini Bottom - Black & Ocean Blue £55.00 GBP
Support Ruby Moon
Gina Black Sports Leggings £79.00 GBP
Support Ruby Moon
Graciela Multi Sports Shorts £62.00 GBP
Support Ruby Moon
Lucia Multi Sports Boy Shorts £62.00 GBP
Support Ruby Moon
Razia Print Sports Leggings £79.00 GBP
Support Ruby Moon
Vanna Multi Sports Crop Top £69.00 GBP
Support Ruby Moon
Helene Sports Leggings in Glitch Print £79.00 GBP
Support Ruby Moon
Rash Guard - Tropical Verve Print £95.00 GBP

Supporting the Makers (icon)


Our suppliers create opportunities for disadvantaged people

Protecting the planet (icon)


Our products are sourced with sustainability in mind

A hand up, not hand out (icon)


We’re striving to dismantle poverty through social trading