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GoPurpose was launched in 2014 with the goal of developing long term sustainable solutions on the ground and what we do is aligned with the 17 UN Sustainable Development Goals. GoPurpose has helped to create skillsets and educational exposures to eradicate poverty and improve lives of the unfortunate in the world. Through our platforms, we want to encourage people and businesses to do good and spread positivity by helping and investing in social enterprise start-ups, small businesses and community projects whose purpose was to make a positive impact in the world. Interested parties may contact us at our website.
We bridge the social gap by providing jobs, and eliminate poverty by educating people to engage in healthy businesses.
Meet Serena

Meet Serena

Serena Kao is the Founder & CEO of GoPurpose, and current Chairwoman of San Teh Foundation, a family endowed foundation that focuses on providing education & medical aid in Singapore, China, and Taiwan. She is also a board member of the UNSDSN Northern Europe Leadership Council and has over 25 years of philanthropy work since age 11. Due to her position, she has travelled widely across the world, visiting many places in Europe, Asia and the United States to observe how countries carry out sustainable practices and galvanize action for true sustainability. With the aim of aligning GoPurpose to the 17 Sustainable Development Goals, Kao ensures that the businesses she supports pledge their commitment to be sustainable and accountable to the environment based on measurable ethical business practices. With a clear goal in mind, Kao aims to grow GoPurpose as a platform to address impact investing and venture philanthropy.

Shop GoPurpose

Supporting the Makers (icon)


Our suppliers create opportunities for disadvantaged people

Protecting the planet (icon)


Our products are sourced with sustainability in mind

A hand up, not hand out (icon)


We’re striving to dismantle poverty through social trading