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Do Purpose: Why brands with a purpose do better and matter more

£8.99 GBP
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The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.

The Do Book Company

The Do Book Company is an independent publishing house based in Shoreditch, London. We produce a series of inspirational guidebooks in print and digital formats. Our books are written by speakers from the Do Lectures whose ideas have inspired others to go and Do. Our aim is to recreate that same positive change in book form – whether that’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started. Each book is fairly short, about 100 pages, as it focuses on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff. A royalty of 5% from the proceeds of each sale will go back into the Do Lectures to help it achieve its aim of making positive change.
Read all about The Do Book Company

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