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Do Open: How a simple email newsletter can transform your business

£8.99 GBP
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How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you?

'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'

So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.

Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:

• Why giving is your secret to success
• How to get people's attention when time is your biggest competitor
• Why creating beats sharing
• How a small team can win
• Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

The Do Book Company

The Do Book Company is an independent publishing house based in Shoreditch, London. We produce a series of inspirational guidebooks in print and digital formats. Our books are written by speakers from the Do Lectures whose ideas have inspired others to go and Do. Our aim is to recreate that same positive change in book form – whether that’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started. Each book is fairly short, about 100 pages, as it focuses on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff. A royalty of 5% from the proceeds of each sale will go back into the Do Lectures to help it achieve its aim of making positive change.
Read all about The Do Book Company

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