Reddendi: Wear Your Beliefs.
Our Co-Founders met whilst studying for their MBAs at London Business School. Their inspiration and desire to set up Reddendi came from a trip to India together. India is a vibrant country of extremes where prosperity and abject poverty live side by side. Seeing the dichotomy of successful business people adorned in luxury brands and children living on the street, made them really consider the traditional approach of high fashion. Co-Founder Stefan returned to India after few months and sat in on classes for local underprivileged children provided by a local charity. Amazingly around half of India's 210 million children cannot read or write. Overwhelmed and humbled by the children’s passion and desire to learn, Reddendi was born.
Upon returning to England the Reddendi team designed and manufactured the first range of India ties. For every tie purchased enough profit was donated to help teach a child in India to read and write for a whole year.
We are delighted to have expanded into pocket squares and cufflinks and even more thrilled to also be helping educate children in Africa, Peru and Syria through our new ranges.